Shift Membership Case Studies

While some of Shift’s work was confidential, we are grateful to have received client permission to share the following case studies of projects we completed.

Engagement of young people

A world-leading professional organisation sought to develop an offer to engage young people aged 5-16 with the aim to support, inspire and encourage participation in their sector. As well as needing to find out what specifically would appeal to young people across their target age range, this organisation sought to understand what concerns parents might have about the use of their children’s data and to gauge the level of awareness of their organisation amongst their intended audience.

Professional, Publications and new service development research

Analysis of market segments, needs and demands to enable future development of products and services

The ICSA were keen to re-evaluate their offering to their members and find new opportunities for products and services. We had many objectives within this research; the most notable being to understand the potential market size for membership and training; key and emerging segments within this market; the nature of the broader business qualifications market; and the needs of the professional education market outside the role of Charted Secretaries.

Membership research, Professional, Publications and new service development research

Faraday Primary

The Institution of Engineering and Technology (IET) were looking to expand its Faraday programme into primary, by making free engineering-related teaching resources readily available for primary teachers. Research needed to be undertaken to understand what level of demand there is for resources to help teach this content, what the Faraday programme should consist of at a primary level, and how it should be marketed.

Academic and scholarly, Publications and new service development research