Shift Membership Case Studies
While some of Shift’s work was confidential, we are grateful to have received client permission to share the following case studies of projects we completed.
- View all
- Academic and scholarly
- Charity
- Conference research
- Medical and healthcare
- Membership research
- Professional
- Publications and new service development research
- Qualifications and accreditation research
- Regulatory
- Research to inform policy development
- Trade
Value of qualifications
APM wanted to better understand the perceptions of their project management qualifications, to refine and strengthen the qualification portfolio, and to ensure it meets learner needs.
Professional
Member Surveys
In 2024, the Independent Publishers Guild (IPG) commissioned Shift to conduct a series of surveys to better understand their members, and their experiences, needs and challenges. In 2025, the IPG wanted to rerun this series of three surveys to conduct tracking analysis and explore how its member organisations have changed over the past year.
Membership research, Professional
Segmentation research
AAT commissioned Shift Insight to collaborate on research to gain an in-depth understanding of who their customers are (both members and students) – identifying their attitudes, needs and motivations, and how to best engage with them. They wanted to develop actionable customer segmentations for students and members to support AAT with achieving their 2030 strategy.
Membership research, Professional
Annual membership survey research
APM have commissioned Shift to run their annual membership survey for 5 consecutive years. In addition to tracking the performance of existing metrics of their membership over the years, APM want to gain insight into how to further improve member satisfaction to help inform future messaging.
Membership research, Professional
Volunteering Research
The Association for Project Management (APM) has 750 volunteers performing a variety of tasks – and wanted to conduct a review of its current approach to governance and management of its volunteering efforts.
Membership research, Professional
Professional Associations
APM wanted to update their review of key competitor organisations. The aim was to refresh existing information in line with APM’s new strategy and produce a SWOT analysis with particular focus on potential opportunities.
Professional, Research to inform policy development
Project journal research
APM’s quarterly Project journal is their flagship publication and one of their most popular member benefits. APM would like to ensure that Project continues to meet members’ expectations and perform as it should – and commissioned Shift to conduct research exploring members’ attitudes to the journal, particularly its content and distribution format.
Membership research, Professional, Publications and new service development research
Interviews exploring data usage in project management
We conducted research for APM exploring how project professionals currently use data in their roles.
Professional, Publications and new service development research
Qualification review
We conducted qualitative research for a professional organisation and awarding body, who wanted to look into their qualifications, to ensure they were continuing to meet the changing needs of industry professionals.
Professional, Publications and new service development research
Brand perceptions research
We conducted quantitative research for APM to update their previous brand perceptions study, prior to rebranding, providing survey wave comparison and benchmarking to measure perceptions of the APM brand.
Professional, Research to inform policy development
Corporate Partnership Programme research
We conducted qualitative research for APM to find out what Corporate Partners and Affiliates value from the Corporate Partnership Programme to ensure APM’s offering is fresh and relevant, future growth plans are understood and resources are allocated accordingly.
Membership research, Professional
Multi-method competence framework review
Shift undertook a literature review and online focus groups in this consultation for APM, to inform the update of their Competence Framework, a core part of their offer.
Professional, Publications and new service development research