Shift Membership Case Studies
While some of Shift’s work was confidential, we are grateful to have received client permission to share the following case studies of projects we completed.
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- Academic and scholarly
- Charity
- Conference research
- Medical and healthcare
- Membership research
- Professional
- Publications and new service development research
- Qualifications and accreditation research
- Regulatory
- Research to inform policy development
- Trade
Member Surveys
In 2024, the Independent Publishers Guild (IPG) commissioned Shift to conduct a series of surveys to better understand their members, and their experiences, needs and challenges. In 2025, the IPG wanted to rerun this series of three surveys to conduct tracking analysis and explore how its member organisations have changed over the past year.
Membership research, Professional
Exploring the CPD needs of medical professionals
A membership organisation for medical professionals wanted to better understand members’ needs, specifically in relation to their training and CPD offer. They commissioned Shift to research their offer, how this could be made more attractive in future, and how to increase attendance of future events.
Medical and healthcare, Membership research
Membership research
The Universities Federation for Animal Welfare (UFAW) is an independent registered charity and membership organisation, working with the animal welfare science community worldwide to develop and promote improvements in the welfare of animals through scientific and educational activity. UFAW wanted to undertake detailed research with key audiences to explore the possibility of becoming a professional association or learned society, as well as to understand the potential for a revitalised membership offer. UFAW were also looking to evaluate the impact of their name, to inform a future re-brand.
Charity, Membership research
The State of Veterinary Leadership in the UK
The Veterinary Management Group (VMG) wanted support with processing and analysing the results of a self-assessment tool that veterinary leaders complete to identify their areas of strength and areas for development. The project’s overall aims were to identify leadership skills gaps and training priorities in the veterinary sector.
Membership research
Branding research
PraxisAuril is the UK’s professional association for Knowledge Exchange practitioners, with a network of over 4,000 practitioners from over 182 member organisations. PraxisAuril were looking to enhance their strategy, branding and value proposition to cement their reputation as the most trusted voice and the leader in the field of knowledge exchange, innovation and impact.
Membership research, Trade
Membership research
The Royal British Legion (RBL) is a UK charity that serves the armed forces community by championing Remembrance, supporting their welfare needs and campaigning for their rights. Shift was commissioned by RBL in 2022 and 2024 to conduct comprehensive member surveys on member satisfaction, engagement, opportunities to personalise membership offers and ways to improve the membership journey.
Charity, Membership research
Segmentation research
AAT commissioned Shift Insight to collaborate on research to gain an in-depth understanding of who their customers are (both members and students) – identifying their attitudes, needs and motivations, and how to best engage with them. They wanted to develop actionable customer segmentations for students and members to support AAT with achieving their 2030 strategy.
Membership research, Professional
Annual membership survey research
APM have commissioned Shift to run their annual membership survey for 5 consecutive years. In addition to tracking the performance of existing metrics of their membership over the years, APM want to gain insight into how to further improve member satisfaction to help inform future messaging.
Membership research, Professional
Member survey
The Royal College of Speech and Language Therapists (RCSLT) wanted support with scoping and delivering a comprehensive survey to their members. The purpose of this survey was for the organisation to gather an understanding of: Membership satisfaction, issues facing members, improvement areas within the membership offer and policy influencing priority areas.
Medical and healthcare, Membership research
Content Strategy
RCNi, the Royal College of Nursing’s learning platform, wanted to conduct research aimed at shaping its content strategy. The objective was to gain insight into the varied needs of its audience, enhancing their overall experience – ultimately to both attract new users and maintain current subscriptions.
Medical and healthcare, Membership research, Qualifications and accreditation research
Membership research
The Building Engineering Services Association (BESA), a trade body and membership organisation, commissioned Shift Membership to help them better understand trading and operational challenges faced by professionals in the industry.
Membership research, Trade
Apprenticeships research
The Institute of Physics (IOP) are committed to transforming the physics landscape for the UK and Ireland – to ensure a thriving physics ecosystem that will contribute to innovation, discovery, research, growth and debate in the UK, Ireland and beyond. As part of this, the IOP have an explicit aim to increase the number of those on physics-based science apprenticeships. To support this goal, the IOP were keen to explore the views of employers, providers, learners and key sector stakeholders.
Academic and scholarly, Membership research