Shift Membership Case Studies
While some of Shift’s work was confidential, we are grateful to have received client permission to share the following case studies of projects we completed.
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- Academic and scholarly
- Charity
- Conference research
- Medical and healthcare
- Membership research
- Professional
- Publications and new service development research
- Qualifications and accreditation research
- Regulatory
- Research to inform policy development
- Trade
Experiences and motivations of international doctors
The General Medical Council (GMC) wanted to better understand the experiences and motivations of international doctors who join the UK medical register and either give up their licence to practise or leave the register, without practising as a doctor in the UK.
Medical and healthcare, Regulatory, Research to inform policy development
Value of qualifications
APM wanted to better understand the perceptions of their project management qualifications, to refine and strengthen the qualification portfolio, and to ensure it meets learner needs.
Professional
Member Surveys
In 2024, the Independent Publishers Guild (IPG) commissioned Shift to conduct a series of surveys to better understand their members, and their experiences, needs and challenges. In 2025, the IPG wanted to rerun this series of three surveys to conduct tracking analysis and explore how its member organisations have changed over the past year.
Membership research, Professional
Exploring the CPD needs of medical professionals
A membership organisation for medical professionals wanted to better understand members’ needs, specifically in relation to their training and CPD offer. They commissioned Shift to research their offer, how this could be made more attractive in future, and how to increase attendance of future events.
Medical and healthcare, Membership research
Public views on the implementation of regulatory reform
The General Medical Council (GMC) wanted to collect qualitative input from the general public on their perception of the GMC’s regulatory reforms. Changes in legislation have seen the passing of the Anaesthesia Associates and Physicians Associates Order, allowing these professionals to be regulated for the first time. Reform of legislation governing other professionals in healthcare will follow.
Medical and healthcare, Regulatory, Research to inform policy development
Membership research
The Universities Federation for Animal Welfare (UFAW) is an independent registered charity and membership organisation, working with the animal welfare science community worldwide to develop and promote improvements in the welfare of animals through scientific and educational activity. UFAW wanted to undertake detailed research with key audiences to explore the possibility of becoming a professional association or learned society, as well as to understand the potential for a revitalised membership offer. UFAW were also looking to evaluate the impact of their name, to inform a future re-brand.
Charity, Membership research
The State of Veterinary Leadership in the UK
The Veterinary Management Group (VMG) wanted support with processing and analysing the results of a self-assessment tool that veterinary leaders complete to identify their areas of strength and areas for development. The project’s overall aims were to identify leadership skills gaps and training priorities in the veterinary sector.
Membership research
Branding research
PraxisAuril is the UK’s professional association for Knowledge Exchange practitioners, with a network of over 4,000 practitioners from over 182 member organisations. PraxisAuril were looking to enhance their strategy, branding and value proposition to cement their reputation as the most trusted voice and the leader in the field of knowledge exchange, innovation and impact.
Membership research, Trade
Membership research
The Royal British Legion (RBL) is a UK charity that serves the armed forces community by championing Remembrance, supporting their welfare needs and campaigning for their rights. Shift was commissioned by RBL in 2022 and 2024 to conduct comprehensive member surveys on member satisfaction, engagement, opportunities to personalise membership offers and ways to improve the membership journey.
Charity, Membership research
Segmentation research
AAT commissioned Shift Insight to collaborate on research to gain an in-depth understanding of who their customers are (both members and students) – identifying their attitudes, needs and motivations, and how to best engage with them. They wanted to develop actionable customer segmentations for students and members to support AAT with achieving their 2030 strategy.
Membership research, Professional
Annual membership survey research
APM have commissioned Shift to run their annual membership survey for 5 consecutive years. In addition to tracking the performance of existing metrics of their membership over the years, APM want to gain insight into how to further improve member satisfaction to help inform future messaging.
Membership research, Professional
Member survey
The Royal College of Speech and Language Therapists (RCSLT) wanted support with scoping and delivering a comprehensive survey to their members. The purpose of this survey was for the organisation to gather an understanding of: Membership satisfaction, issues facing members, improvement areas within the membership offer and policy influencing priority areas.
Medical and healthcare, Membership research