Shift Learning Case Studies

While some of Shift’s work was confidential, we are grateful to have received client permission to share the following case studies of projects we completed.

ELT Brand Study

National Geographic Learning, part of Cengage, is a provider of English Language Teaching (ELT) resources, delivered in print and digital formats. National Geographic Learning wanted to measure perceptions of its brand amongst ELT professionals, and measure this alongside close competitors in the market across a spread of regions.

English Language Learning and International Education, Publishing, media and EdTech

Exploring Markets for English-Medium Learning

Shift Learning conducted global market research in multiple languages, exploring the implementation and challenges of English-medium learning. The research allowed CUP to validate certain assumptions in this area, as well as unearth some useful and thought-provoking additional insights.

English Language Learning and International Education, Publishing, media and EdTech

Brand perception eSurvey and interviews

Through 5 initial cognitive interviews, 22 in-depth interviews and a comprehensive eSurvey with 4,500 responses, we provided CUP Academic with a solid understanding of priority areas for their strategy.

English Language Learning and International Education, Publishing, media and EdTech

International HE research with high-level respondents

The British Council wanted to test reaction to a set of propositions for a new set of initiatives aimed at HE institutions in MINT countries and in the UK.

English Language Learning and International Education, Public sector and not-for-profit, Universities, HE and FE

Global brand architecture review

Cambridge University Press English Language Teaching (ELT) division came to Shift Learning with a brief to support them in a comprehensive audit that would uncover the sources of their equity and identify the key attributes that may be better leveraged to deliver a refreshed brand architecture framework.

English Language Learning and International Education, Publishing, media and EdTech

PTE Academic test taker research

Pearson in 2009 entered the English Language Testing market with the launch of PTE Academic, a test aimed at modernising the approach to delivery and assessment taken in this market.

English Language Learning and International Education, Publishing, media and EdTech

ELT placement tests

Pearson ELT were considering ways to develop institutional English placement tests, and wanted to gain a better understanding of which product features were most important to their customers.

English Language Learning and International Education, Publishing, media and EdTech