Shift Learning Case Studies
While some of Shift’s work was confidential, we are grateful to have received client permission to share the following case studies of projects we completed.
- View all
- Awarding organisations
- English Language Learning and International Education
- Public sector and not-for-profit
- Publishing, media and EdTech
- Schools
- Universities, HE and FE
Brand Tracker
Gateway Qualifications wanted to conduct an annual brand tracking survey to assess awareness, perception and association with key attributes of their brand. As part of this survey, they particularly wanted to measure brand loyalty and satisfaction, as well as benchmarking their brand against competitors.
Awarding organisations, Universities, HE and FE
GCSE English and Maths
Cambridge OCR wanted to conduct foundational research into the current landscape of GCSE English and Maths delivery. The work’s scope included the challenges faced by educators, their attitudes towards Awarding Organisations and the current GCSE curriculum, and their views around potential curriculum reform. It was completed ahead of the UK government Curriculum and Assessment Review and any subsequent reforms.
Awarding organisations, Schools
Apprenticeships end-point assessment
Pearson wanted to understand how both current and potential customers offering apprenticeships training choose end-point assessment providers, as well as their challenges, needs and preferences. The overall objective was to develop an evidence base from which to develop a strategy for improving Pearson’s offer around end-point assessment and ultimately growing their EPA business.
Awarding organisations
Qualifications demand research
A UK awarding body wanted to investigate market demand for qualifications in three sectors, with a view to developing future qualifications in these areas. The research was conducted to ensure that these qualifications stand out in the identified markets, are attractive to centres, fill gaps in current provision and address current and anticipated skills gaps in the relevant employment sectors over the next 5 years.
Awarding organisations
Organisational membership
The Assessment Network commissioned Shift to ascertain the appeal of offering organisational membership as an alternative option to their current individual membership.
Awarding organisations
Apprenticeships EPAO Research
Shift helped this UK-based awarding organisation understand the market for apprenticeship End Point Assessment – we were first commissioned to explore the competitor landscape in key sectors of growth in which City & Guilds increasingly operates, and returned a year later to conduct further research in the area.
Awarding organisations, Universities, HE and FE
Annual Brand Tracker Survey
Since 2017, Shift has run an annual brand tracker survey for JTL with results comparable year on year.
Awarding organisations
Personas Research
Shift worked on this global research project for Cambridge Assessment Network, which aimed to create reliable and realistic representations of their key audience segments through developing key personas/customer profiles.
Awarding organisations
Leadership and management development interviews
To explore reactions to a leadership and management development proposition we conducted 30 hour-long interviews with leadership and management development key decision-makers in large-scale global organisations, based in the UK, USA, France and Asia.
Awarding organisations
The Network research
We conducted desk research and a series of interviews to provide rich insight into The Network's customer base, particularly the needs and challenges they face.
Awarding organisations
CPD Provision
Our client, a leading awarding organisation (AO), wanted to explore whether they should offer further CPD provision to their UK customers.
Awarding organisations
International GCE redevelopment
The AO asked Shift Learning to investigate specifically the GCE sector in international markets and the needs and wants concerning these qualifications amongst stakeholders such as parents, students, universities, schools, and institutions including other regulatory bodies and the British Council, focusing in particular on the areas proposed for change.
Awarding organisations