The brief
The Association for Project Management (APM) have commissioned Shift to run their annual membership survey for 5 consecutive years.
In addition to tracking the performance of existing metrics of their membership over the years, APM want to gain insight into how to further improve member satisfaction – and what aspects of being a member are valued highly – to help inform future messaging.
The approach
- In each wave of this research, we have followed a quantitative methodology, using an online survey. Each year, in addition to checking and updating some existing questions – while still ensuring tracking continuity – we have added new questions where necessary to address APM’s additional insight needs.
- The survey is sent by APM to their mailing lists. This includes APM members, lapsed members and non-members.
The value
We have produced a wide range of key deliverables, for each wave of the research, tailored to APM’s strategic needs and priorities. These have included:
- A number of tailored reports – one for the board, focused on strategic areas, another summarising the work as a whole, alongside a series of short reports looking at specific functional areas, each with recommendations for action.
- A factsheet for internal distribution – a highly visual one-page summary of the results.
- A summary of ideas generated via a workshop with the APM team, suggesting the objectives and associated actions of each initiative discussed, alongside consideration of additional resources and skills required, responsibility/ownership within APM and potential KPIs.
