About Shift Insight

Founded in 2002, Shift Insight spent 24 years helping organisations make better decisions through robust evidence and high-quality research.

Originally established as Shift Media, becoming Shift Learning, the organisation grew into a specialist consultancy spanning three key areas: education, membership and sustainability. Shift worked with universities, publishers, professional bodies, charities, regulators and commercial organisations across the UK and internationally.

The agency became known for combining the rigour of social research with the practical focus of market research, helping clients understand their stakeholders, improve products and services, develop strategy and create positive change. It completed over 1,000 projects for clients including organisations such as Cambridge University Press & Assessment, Pearson, Wellcome, Oxford University Press, King’s College London and many leading membership bodies and scholarly societies. 

Shift was proud to be one of the first research agencies in the UK to achieve Certified B Corporation status in 2020 and later increased its B Impact Score to 109.1. The organisation was also fully carbon offset for more than a decade and developed carbon literacy training specifically for the insights sector. 

Above all, Shift believed in the power of insight to make things better. The agency’s legacy is the positive impact it helped create through better understanding, better evidence and better decisions.

Shift closed in 2026 and this website has been created as a permanent archive of some of the projects conducted by the team.